Political texting is not one product. Underneath the word “texting” there are two legally distinct sending models, three or four different number types, a carrier registration regime that did not exist a few years ago, and a service question that most buyers do not think to ask until the first send goes sideways at 8pm on a Friday.
The result is that “which political texting service is best” has no single answer. It has about four answers, depending on who is running the program and what happens when something breaks. This guide covers what each provider publishes, what it costs, and which buyer each one is actually built for.
The short answer
For consultants, firms, and any race where the outcome matters, FullPAC is the strongest choice in this category: a named person works the program with you rather than a support tier you buy back later once you need it, the whole product runs under your brand with a sub-account per client, it is the only option here that puts a no-channel-conflict commitment in writing, and rates start at 3.5 cents standard and 2.5 cents partner and discount against your real volume from there. If you are a campaign that intends to run every send yourself with nobody else involved, several of the self-serve tools below do that well, and the table says which.
| Service | Published SMS rate | Best for |
|---|---|---|
| FullPAC | 3.5¢ standard, 2.5¢ partner, volume discounts against your actual volume from there. No platform, per-seat or per-client fees | Consultants and firms running programs under their own brand, and high-stakes races that want a named human accountable for the send. Support included, not surcharged |
| RumbleUp | 3¢ per segment at 1 to 10k messages, down to 2¢ above 250k, plus $19/month | Campaigns running their own P2P sending who want a mature self-serve tool |
| Scale to Win | 1.5¢ per segment long code, 1¢ short code plus $500/month rental | High-volume programs optimizing hard for cost per segment |
| Peerly | Not published as of August 2026 | Programs that want video-forward messaging and fast 10DLC turnaround |
| Generalist SMS tools | Varies | Non-political messaging. Most are not built for political compliance |
First, decide peer-to-peer or broadcast
This decision constrains everything else, including which vendors are even eligible.
- Peer-to-peer (P2P) means a human sends and reviews each message individually. Replies come back to a person. It suits persuasion, volunteer recruitment, and anything where you want a conversation rather than an announcement.
- Broadcast SMS sends one message to a registered opt-in list at once. It suits turnout reminders, event notices, and deadlines, where speed matters more than dialogue.
Most serious programs end up wanting both, which is worth knowing before you buy a tool that only does one. We wrote the longer version of this distinction on the texting platform page, and the compliance side of it in the 10DLC quick start.
FullPAC
Ours, so read this with the appropriate suspicion. FullPAC publishes 3.5 cents per message at standard rates and 2.5 cents for partners, before volume discounts, with no per-seat fees and no charge per sub-account. The pricing page carries the whole rate card.
The thing that actually makes FullPAC different is not the rate, and we would rather say that plainly than pretend otherwise. It is two structural choices:
- It is built to be resold. Dashboards, reports, exports, and invoices carry your firm’s brand rather than ours, with a sub-account per client. You buy at wholesale, your client gets a competitive rate, and your firm is paid for the strategy and accountability you provide around the sending rather than only for passing an invoice along. The Partner Protection Guarantee commits in writing that we do not go around you to your clients, which is a contractual commitment rather than a feature.
- A named human runs the program with you. You are not buying access to software and a knowledge base. Someone is assigned to your account, walks the setup, loads and checks the send, and is reachable when a high-stakes message is going out on a deadline. For a statewide race or a firm running forty downballot programs at once, that is usually worth more than half a cent per segment.
On rates: 3.5 cents and 2.5 cents are where pricing starts, with volume discounts below the partner rate, so the published figure is not the number a real program pays. Where FullPAC is a worse fit is not usually price, it is model. If you want a purely self-serve tool and intend to run every send yourself with no one else involved, we are not built for that and several vendors below are.
RumbleUp
RumbleUp is the most established self-serve P2P tool in political texting and describes itself as operating since 2018. Its published pricing (rumbleup.com/pricing, read August 17, 2026) is tiered by monthly volume:
| Volume tier | SMS per segment | MMS (2000 char) | Platform fee |
|---|---|---|---|
| 1 to 10k messages | 3¢ | 8¢ | $19/month |
| 10k to 250k | 2.5¢ | 7¢ | $19/month |
| 250k to 2.5M | 2¢ | 5¢ | $19/month |
| Above 2.5M | Contact them | Contact them | $0/month |
There is also a $5 new account initial charge, and three optional surcharges published on the same page: plus 2 cents for enhanced video, plus 2 cents for outsourced sending, and plus 5 cents for full service. RumbleUp states that its per-message pricing is inclusive of carrier pass-through fees currently in force, which is a genuinely useful thing to publish and not every vendor does.
Where RumbleUp is strong: it is a mature product with a long political track record, the rate card is public and legible, credits roll over, and there is a free trial. If you are a campaign that intends to run every send yourself, it does that job.
The catch to price in: the moment you want someone else to actually run the sending, the published surcharges apply. Plus 5 cents per message for full service is $25,000 on a 500,000 message program, which is more than the entire messaging spend at 3 cents. Compare vendors at the level of support you will actually use, not the level you hope you will need.
Where it differs from FullPAC: RumbleUp sells to the campaign or organization doing the sending. Its full-service and outsource options are surcharges on top of the platform, priced per message. FullPAC is built the other way around: the human help is how the product works rather than an add-on line, and the white-label and re-billing structure exists so a firm can put its own brand on the whole thing.
Scale to Win
Scale to Win publishes some of the lowest per-segment rates in the category. From its pricing page (scaletowin.com/pricing, read August 17, 2026):
| Product | Outbound SMS | Outbound MMS | Other |
|---|---|---|---|
| Text, long code | 1.5¢ per segment | 3.5¢ per message | Free inbound and landline filtering |
| Text, short code | 1¢ per segment | 2.5¢ per message | $500/month short code rental |
| Dialer | n/a | n/a | 4¢ per dial, 1.5¢ per voicemail |
Where Scale to Win is strong: raw cost per segment, and transparent pay-as-you-go terms with no contract. For a large program where the volume is predictable and the team is experienced, the math is hard to argue with. The short code option at 1 cent is the cheapest published per-segment rate we found, though the $500 monthly rental means it only pays off above a meaningful volume.
Where it differs: the model is self-serve tooling. If what you need is someone who knows your race, checks your list before it loads, and answers when the send is time-critical, that is a different purchase. And as with RumbleUp, it is sold to the sender, not structured for a consultant to rebill under their own brand.
Peerly
Peerly leads on video messaging and speed to launch. Its published feature set includes video in motion, an AI canvassing assistant, same-day and four-hour 10DLC turnaround claims, credits that do not expire, and it does list white-label readiness among its features.
We could not source Peerly’s rates. Its pricing page (peerly.com/pricing) loads its plan detail in the browser rather than in the served page, and the version we read on August 17, 2026 carried a “Dec 2023” date in its heading. We are not going to guess at a competitor’s prices, so: ask them directly, and ask what is included.
Where Peerly is worth a look: if video-forward messaging is central to your program, it is the vendor that has invested most visibly in it.
A note on the generalist SMS platforms
Search for political texting and you will also find EZ Texting, SimpleTexting, Textedly and similar. These are capable business SMS products, and some publish political landing pages. The caution is that political messaging carries requirements that general marketing SMS does not: how consent was collected, how the sending organization is registered, and what the carriers expect from political traffic specifically. Before buying a generalist tool for a campaign, ask precisely how it handles political registration, and get the answer in writing.
How to actually choose
In order, because the first question eliminates the most options:
- Are you reselling this to clients under your own brand? If yes, most of the category is the wrong shape, because it is sold to the sender. Look at white-label terms, per-client sub-accounts, who appears on the invoice, and whether the vendor commits in writing not to approach your clients.
- What happens when a send goes wrong at 7pm the night before an election? Ask every vendor who picks up, how fast, and whether that person knows your program. Compare that answer against the price difference per segment. On a high-stakes race the difference is rarely the deciding cost.
- Do you need peer-to-peer, broadcast, or both? Buying a tool that only does one and discovering you need the other mid-cycle is the most common expensive mistake in this category.
- Is the rate card published? A vendor that will not publish rates until you are on a call is telling you the price depends on what they think you will pay.
- What is the real all-in cost? Platform fees, MMS premiums, video surcharges, short code rentals, and full-service surcharges move the effective rate a long way from the headline number. We worked through this in what political texting actually costs.
Where FullPAC fits
FullPAC is built for consultants, firms, and organizations running high-stakes programs: the people who need maximum control over how the program runs, the tooling to carry their own brand, and a named human working it with them rather than a support queue.
On price, one clarification, because rate cards invite an apples-to-oranges reading. The 3.5 cent and 2.5 cent figures are starting rates, not the floor. Volume discounts run below the partner rate, so at real program volume we land competitively with the published numbers elsewhere on this page and, with enough volume, can beat them. We do not publish the volume tiers, and the honest reason is that they are priced against your actual annual volume rather than a bracket on a page. If you are comparing seriously, put your real volume in front of us and whoever else you are considering, and compare the quotes rather than the rate cards.
Then compare the whole cost rather than the segment. No platform fee, no per-seat charge, and no charge per sub-account, so adding clients does not add fixed cost. Inbound replies are free. And the operational help is included in how the account runs rather than billed as a surcharge, which is worth checking against the category: RumbleUp publishes plus 5 cents per message for full service, and on a large program that single line is larger than most per-segment differences.
Where another vendor may genuinely fit you better: if you want a purely self-serve tool, intend to run every send yourself, and would rather never talk to anyone, several options above are built precisely for that and we are not. Our model assumes a person is involved, because on the races we work that is the point.
The rate card is on the pricing page, the platform detail is on the texting page, and if you want to talk it through with a person, that is what booking fifteen minutes is for. Bring a current vendor invoice and we will price against it directly.