Political texting service
A campaign texting service for a single race or a whole book of them: peer-to-peer texting and broadcast SMS, HD picture and video messaging, live polling, and white-label reporting and billing you can put your own logo on.
- Peer-to-peer texting
- HD picture and video
- White-label reporting
How political text messaging works
Political text messaging, also called political texting or a campaign texting service, is the use of SMS and MMS to reach voters, donors, and volunteers during a campaign, sent either peer-to-peer, where a person delivers and reviews each message, or as a broadcast to a registered list.
Campaigns use political SMS to turn out voters, raise money, recruit volunteers, and collect survey responses. Four things decide whether a program actually works: how consent was collected, how clean the list is, whether the organization behind the campaign is registered with the carriers, and how closely the message matches the rules for the number it is sent from.
FullPAC runs all four of those underneath the send, on one platform, at a rate that works whether you are a single municipal race or a firm running forty of them.
Peer-to-peer texting (P2P)
A person sends and reviews each message, so replies can be routed to a field team and answered. Suited to persuasion, volunteer recruitment, and anything that invites a conversation.
Broadcast SMS
One message to a registered list at once. Suited to GOTV reminders, event notices, and deadlines, where speed matters more than conversation.
We work every lever that moves deliverability
Carriers filter traffic they do not trust, and that is the real reason political programs underperform. Four things move the odds, and we work all four on every account rather than leaving them to you.
Registration
Brand and campaign registration filed and vetted, so your traffic is recognized instead of guessed at.
Number type
The right number for the send, whether that is peer-to-peer, a dedicated long code, or a short code.
Content hygiene
Links, phrasing, and formatting checked against the patterns carriers treat as spam.
Complaint rates
Opt-outs honored instantly and lists scrubbed, because a clean list is what keeps a number trusted.
Every feature a texting program needs, in one console
No separate vendor for replies, no separate tool for lists, no separate export for reporting.
Messaging
- Peer-to-peer (P2P) SMS
- Broadcast SMS
- MMS with HD photo and GIF
- MMS with HD video
- Two-way reply management
- Reply routing and assignment
- Script and template libraries
- Approval workflows
Voter interaction
- Live polling and surveys
- Response capture and tagging
- Patch-through to a call
- Link tracking and click reporting
- Per-source attribution links
- Conversation history per voter
Scale and timing
- Throughput provisioned for GOTV peak
- Scheduled and time-zone aware sends
- Duplicate and landline scrubbing
- Suppression and do-not-contact lists
- Voter file matching
- Dedicated numbers per program
Reporting and billing
- White-label dashboards
- White-label client reporting
- Your logo on exports
- Sub-accounts, roles, permissions
- Spend caps per account
- Consolidated billing
- CSV and scheduled exports
Four steps from signup to first send
Most programs are sending inside a week. The slow part is carrier registration, and that part is ours.
Sign up
Create the account and the sub-accounts you need. We file the 10DLC registration in the background.
Upload your list
Bring a CSV or match against the national voter file. We scrub duplicates and landlines and apply suppressions.
Create your messages
Write your own or start from the template library, with images or video, and approval workflows if you need them.
Send and track results
Send peer-to-peer or broadcast, then watch delivery, replies, and clicks land in real time.
Talk to voters, and let them talk back
Most channels shout. Texting is the only one a voter answers from the sofa, and the replies are where the program earns its money: a question about a polling place, a donor who needs one nudge, a volunteer who says yes. Replies land in a real inbox, route to the field team you choose, and stay attached to the voter record instead of dying in a shared phone.
- Replies routed to the right person, not a shared inbox
- Conversation history kept against the voter record
- Answers captured as data you can target on later
- Human review on peer-to-peer sends
- HD picture and video when the message needs to be seen
Run it, or hand it over
Your team can run every send from the console, or hand a race to ours and keep your name on the work. Most partners do both, depending on the week.
- Self-serve console, no service tier gating features
- Managed sends when a wave is bigger than the team
- A named human on the account, not a ticket queue
What campaigns and firms actually run on it
All of it from the same console, on the same voter file, on one invoice.
Drive donations
Donation asks, matching-gift pushes, and deadline reminders with links tracked per source.
Mobilize advocates
Legislative alerts, calls to action, and patch-through campaigns for orgs and committees.
Boost voter turnout
GOTV waves timed to early voting, vote-by-mail deadlines, and election day, sent at peak volume.
Launch polls and surveys
Live polls and response capture, with results reported back under your brand.
Persuasion and voter engagement
Issue conversations where replies route to a field team that answers them.
Recruit volunteers
Shift signups, reminders, and no-show follow-up for canvass and phone programs.
Event turnout
Rally, town hall, and canvass launch reminders, scheduled per time zone.
Birthday and milestone texting
Scheduled personal touches that keep an incumbent's list warm between cycles.
Petition and signature drives
Ballot access and petition pushes with links tracked per source.
Put your logo on it, and your rate on the invoice
Every dashboard, report, and export can carry your firm instead of ours. Your client signs in to a console with your logo on it, reads a report with your logo on it, and pays an invoice with your name on it. This is what makes it a political campaign texting service you can sell as your own: we stay the engine underneath, and we never contact your clients. If you would rather just buy direct for one campaign, that works too.
- White-label dashboards your clients log in to
- White-label reporting and exports with your logo
- Sub-account per client, with roles and spend caps
- Consolidated billing across every account you manage
- No channel conflict, in writing
Reseller
Firms & enterprise orgs
- You bill the client directly
- Wholesale rate in, your rate out
- Paid for the work around the send
- Consolidated invoice from us
Commission
Independent consultants
- We bill the client
- You earn 10% of platform spend
- Plus 2% on partners you refer
- Weekly payouts, no billing overhead
2.5¢per message, starting
Volume, channel, and how much of the work your team runs versus ours move the rate from there. No per-seat fees and no charge per sub-account.
Test with one campaign
Start with a single race on your own account. No minimum book and no commitment to move anything else.
Add accounts as you win them
Spin up a sub-account per client, each with its own roles, permissions, and spend caps.
Switch the whole book to white label
Move your existing clients across on your schedule, with your logo on the dashboards, reporting, and invoices.
Ours to automate. Yours to approve.
Political texting sits under the FCC's rules on automated messaging, the carriers' registration and vetting requirements, and a patchwork of state rules that changes every cycle. We run the parts a platform can run, on every account, by default. Your message and your program stay yours to approve with your own counsel, which is the honest division of labor and the reason nothing here is sold as a guarantee.
Get started free →What we help you handle
- 10DLC brand and campaign registration
- Campaign Verify support
- Carrier vetting paperwork
- Consent capture and records
- Automatic opt-out handling
- STOP and HELP keyword handling
- Sender identification on sends
- Per-state quiet hours
- Suppression and do-not-contact lists
- Duplicate and landline scrubbing
- Link and content hygiene review
- Audit trail on every send
We do not provide legal advice, and we do not guarantee carrier behavior or regulatory outcomes. Delivery depends on carrier filtering and registration, which sit outside any platform's control.
Built for campaigns and causes
- 6,000+
- Campaigns
- 900+
- PACs
- 250+
- Consultants
Common questions about political text messaging.
What is political text messaging?
Political text messaging is the use of SMS and MMS to contact voters, donors, and volunteers as part of a campaign. It is sent either peer-to-peer, where a person delivers and reviews each message, or as a broadcast to a registered list. Campaigns use it for turnout, fundraising, volunteer recruitment, and surveys, and buy it either as software they run themselves or as a political text messaging service that handles the sending for them.
Is political text messaging legal in the United States?
Political texting is lawful when it follows the federal rules governing automated and mass messaging, the carriers' own requirements for registered campaigns, and any state rules that apply. What counts as compliant depends on how the message is sent, what kind of number it is sent from, and whether the recipient consented. This is not legal advice: review your program with your own counsel.
How much does political text messaging cost?
Texting starts at 3.5 cents per message at standard rates and 2.5 cents for partners, before volume discounts. Volume, channel, and how much of the work your team runs versus ours move the rate from there, and there are no per-seat fees and no charge per sub-account. You can start on the platform for free and see the rate card before you commit.
What is the difference between peer-to-peer and broadcast political texting?
Peer-to-peer sends one message at a time with a person reviewing each one, so replies can be routed and answered. Broadcast sends a single message to a registered list at once. Peer-to-peer suits persuasion and anything that invites a conversation; broadcast suits GOTV reminders, event notices, and deadlines.
Can you send pictures and video in a political text?
Yes. MMS carries HD photos, GIFs, and video, which is how most campaigns send a candidate clip, a sample ballot, an endorsement graphic, or a polling place map. Larger files are compressed by the carriers rather than rejected, and file size limits vary by carrier and handset.
Do political text messages require opt-in consent?
It depends on how you send. Consent requirements are stricter for automated and broadcast sending than for messages a person sends and reviews one at a time, and the safest programs collect and record consent either way. Opt-out handling runs automatically on every account, and per-state quiet hours stay in force.
What is 10DLC registration and do I need it for political texting?
10DLC is the carrier registration system for application-to-person messaging sent from standard ten-digit numbers. Carriers expect the organization behind a campaign to be registered and vetted before its traffic is trusted. We handle registration and the paperwork for accounts on the platform.
Why do political text messages get filtered or blocked?
Carriers filter traffic they do not trust. Common reasons include missing or mismatched campaign registration, link shorteners with a poor reputation, content that resembles known spam patterns, and complaint rates on the sending number. We handle registration and list hygiene and build the sending setup around those factors. We do not promise specific delivery rates, and no platform can guarantee carrier behavior.
Can I resell political text messaging under my own brand?
Yes. Partners buy at wholesale, set their own client rate, and put their own logo on the dashboards, the reporting, and the invoice. Each client gets a sub-account with roles, permissions, and spend caps. We do not contact your clients and we do not compete for them, and that commitment is in writing in the Partner Protection Guarantee.
Start texting voters this week.
Book 15 minutes. Bring a current vendor invoice or a race you are about to run, and we will show you the rate card and what moving looks like.