Political digital ads and CTV advertising

Political digital ads are paid campaign messages placed across the web, social platforms, streaming audio and video, and connected TV, bought against an audience rather than against a publication. Campaigns use them for persuasion, name identification, turnout, fundraising, and issue advocacy, and target them from a voter file rather than from general interest data.

On every major platform, yes. Political advertising is a restricted category, and platforms generally require the advertiser to prove identity and entity details before any political ad serves. Verification takes time, and it is the single most common reason a flight launches late. We start it as soon as an account is created rather than when the creative is ready.

Almost always. Platforms require a disclaimer naming who paid for the ad, and federal, state, or local rules may impose their own wording and placement requirements depending on the race and the type of committee. We check that every creative carries a disclaimer in the right place before it goes up and carry the wording you supply. Confirm the correct language for your race with your own counsel or compliance filer.

Connected TV is video served through streaming services and smart TVs rather than through a broadcast or cable signal. Campaigns use it because it delivers a full-screen video message but can be targeted to a district or a voter universe, where broadcast forces you to buy an entire media market. For a congressional or municipal race, that difference is most of the budget.

By matching a voter universe to devices and streaming accounts. You build the audience from the voter file the same way you would for a text or a mail piece, and the match turns those registration records into an addressable audience. That is what makes it possible to reach the same household across a text, a mail piece, and an ad rather than three unrelated groups of people.

The usual causes are an unverified advertiser account, a missing or badly placed disclaimer, a claim the platform's policy treats as unsupported, or targeting that crosses a jurisdiction the platform restricts. We pre-check creative against the relevant policy and resubmit or appeal when something is rejected. We cannot promise approval: policies are enforced by each platform at its own discretion and change frequently.

Cost is media plus management, and the media rate moves with inventory type, geography, and how competitive the market is in that week. Connected TV prices well above display, and every rate rises sharply in the final month of a cycle. Partners buy at wholesale and set their own client rate. Book a call and we will size a realistic plan against the budgets you actually work with.

Yes, and that is the argument for running them here. Flights are planned against the same calendar and the same universes as your texting, voice, and mail, so an ad can reinforce the week a mail piece lands rather than competing with it. Frequency caps stop the same household being hit twice as hard as intended.

Yes. Pacing and delivery reporting carries your logo, buys run under your client's own verified advertiser account, and the invoice has your name on it. Partners buy media and management at wholesale and set their own client rate. We do not contact your clients and we do not compete for them, and that commitment is in writing in the Partner Protection Guarantee.