Political campaign creative and graphic design
Ads, short-form video, landing pages, and rapid versioning produced white-label on your timeline. You brief it and present it. We stay invisible.
- Fully white-label
- Rapid versioning
- Built for every channel
What political campaign creative covers
Political campaign creative is everything a voter actually sees or hears: the television and streaming spot, the social video, the display ad, the mail panel, the yard sign, the logo, and the landing page it all points at. It is the layer between the strategy and the buy, and it is the only part of a campaign a voter ever experiences directly.
What makes it different from ordinary advertising is the clock and the versioning. A commercial brand ships a campaign a quarter. A political campaign ships a new cut when a poll moves, a story breaks, or an opponent goes up with an attack, and it ships the same message in six aspect ratios because the buy spans connected TV, social, display, and mail. Volume and turnaround are the job, not an inconvenience around the edges of the job.
The other constraint is that everything has to carry a disclaimer, and every asset has to be cleared for the use it is being put to. Music, stock footage, photography, and even a candidate's own debate clip come with license terms, and the terms for a paid ad are not the terms for an organic post. That is production work, not legal work, but it is where an unprepared campaign gets a letter.
Video
Connected TV and broadcast spots, pre-roll, and social-native vertical cutdowns. The most expensive thing a campaign makes and the one most often needed again at a different length by Friday.
Static and print
Display ad sets sized for every placement, mail panels, yard signs, and literature. Cheap individually, endless in volume, and the place where brand consistency is usually lost.
Identity
Logo, type, color, and the rules that keep a first-time candidate looking like one campaign across every channel instead of six unrelated ones.
Every asset a campaign needs, from one team
One creative system carried across video, static, print, and web, so nothing looks like it came from a different campaign.
Video
- CTV and broadcast spots
- Six, fifteen, and thirty second cutdowns
- Social-native vertical video
- Pre-roll and in-stream
- Motion graphics and lower thirds
- Subtitling and open captions
- Voiceover and audio mix
- Edit from supplied footage or ours
Static and print
- Display ad sets in every standard size
- Social statics and story frames
- Mail panels matched to the digital look
- Yard signs and literature
- Palm cards and slate artwork
- Print-ready files with bleed and geometry checked
Identity and web
- Logo and wordmark design
- Color, type, and usage rules
- Brand guidelines a field team can follow
- Landing page design
- Email templates
- Social profile and header assets
Versioning and turnaround
- Rapid re-versioning by district or message
- Aspect ratio resizing across the full buy
- Rush capacity during peak cycle weeks
- Disclaimer variants per jurisdiction
- Version control and asset library per client
- Source files handed over on request
Four steps from brief to delivered files
Direct it as tightly or as loosely as you want. The brief is the only part we need from you.
Send the brief
Tell us the message, the placements, the deadline, and how much creative direction you want to keep. A sentence is enough for a resize; a strategy memo is better for a spot.
We produce
Our team builds it under your firm's name, in one creative system across every format in the brief, with the disclaimer placed and licensing cleared for the use.
You review
Proofs and cuts come back to you, not to your client. Round them as many times as the job needs. Your client only ever sees what you choose to send them.
Deliver and version
Final files in every size and length the buy needs, plus source files on request. When the message changes, the re-version is a same-week job rather than a new project.
Creative capacity on demand
Most firms lose races to production bottlenecks, not strategy. This is overflow capacity that scales with your book and never introduces itself to your client: no watermark, no credit line, no email to the campaign asking a question. You brief it, we build it, you present it as your firm's work, which is exactly what it is on the invoice.
- Video for CTV, pre-roll, and social, including cutdowns
- Static ad sets sized for every placement
- Print panels for mail, matched to the digital look
- Rapid versioning when the message changes mid-cycle
- No watermark, no credit, no contact with your client
Your brief, your call
Direct it as tightly or as loosely as you want, job by job. Some partners send a locked storyboard; others send a sentence and a deadline. Both work.
- Scale production up for a cycle and back down after
- No headcount, no retainer, no idle studio between races
- A named human on the account, not a ticket queue
What firms actually send us
All of it delivered under your brand, on your timeline, on one invoice.
CTV and broadcast spots
Thirty second spots cut for streaming and broadcast, with the shorter versions delivered at the same time.
Social cutdowns
One spot re-cut vertical, square, and six second, so the whole buy runs off a single shoot.
Display ad sets
A full set of standard sizes built at once, so the programmatic buy is never waiting on artwork.
Mail panels
Print artwork matched to the digital look, with geometry and bleed checked before it goes to press.
Logo and identity
A first-time candidate given a wordmark, palette, and usage rules that survive contact with a field team.
Rapid response
A new cut written, produced, and delivered inside the news cycle when a race turns over a weekend.
District versioning
The same spot re-versioned for twelve districts with different names, footage, and disclaimers.
Testimonial and endorsement edits
Supporter and endorser footage cut into usable spots, subtitled for sound-off viewing.
Overflow in October
The weeks where every client needs everything at once and your own team is already full.
Ships as your work, because it is
This is the service where being invisible is the product. Nothing carries a watermark, nothing carries a credit, and we never contact your client for any reason. You brief, you review, you deliver, and you bill. Buying production at wholesale and selling it on your rate card is how a two-person firm carries a twenty-race cycle without hiring anyone.
- No watermark and no credit on any deliverable
- We never contact your client, for any reason
- Proofs and cuts come to you, never to them
- Source files handed over on request
- Sub-account per client, with its own asset library
- No channel conflict, in writing
Reseller
Firms & enterprise orgs
- You bill the client directly
- Wholesale rate in, your rate out
- You keep the spread
- Consolidated invoice from us
Commission
Independent consultants
- We bill the client
- You earn 10% of platform spend
- Plus 2% on partners you refer
- Weekly payouts, no billing overhead
Send one job
Start with a single resize or a single cutdown. No retainer, no minimum, and nothing to move.
Use it as overflow
Send the work your team cannot absorb in the weeks it cannot absorb it, and take it back in the quiet months.
Run production entirely through us
Carry a full cycle's creative load at wholesale with no payroll, and set your own rate on every job.
What goes on the creative, and what has to be cleared
Two things travel with every political asset. The first is the disclaimer: nearly every paid placement has to say who paid for it, in wording and placement set by the jurisdiction and the office, and on video it has to be legible for long enough to read. The second is licensing. Music, stock footage, photography, news clips, and a candidate's own debate appearance all carry terms, and the terms that cover an organic post frequently do not cover a paid ad. We place the disclaimer you supply, build to the platform's legibility requirements, and license what we source for the use you tell us it is for.
Book a Partner Call →How we handle it
- Disclaimer placed on every deliverable
- Paid-for-by wording carried as you supply it
- Legibility and duration built to platform requirements
- Disclaimer variants per jurisdiction on versioned sets
- Music and stock licensed for the stated use
- Footage and photography rights confirmed at sourcing
- Talent and voiceover releases collected
- Platform political policy pre-check before delivery
- Print geometry, bleed, and safe area checked
- Caption and subtitle files for sound-off viewing
- Version control and asset library per client
- Source files released on request
We do not provide legal advice, and we do not clear the factual claims in your script. Disclaimer wording and placement requirements differ by jurisdiction and by the office being sought, and the correct language for your race is yours to confirm with your own counsel or compliance filer. Where you supply footage, music, or photography, the rights to use it are yours to hold. Rush capacity during peak cycle weeks is offered subject to availability rather than guaranteed.
Built for campaigns and causes
- 6,000+
- Campaigns
- 900+
- PACs
- 250+
- Consultants
Common questions.
What is political campaign creative?
Political campaign creative is everything a voter sees or hears from a campaign: television and streaming spots, social video, display ads, mail panels, yard signs, literature, the logo, and the landing pages behind them. It covers the production work between the strategy and the media buy.
What is white-label creative production?
It means the production team works under your firm's name and never appears anywhere. There is no watermark, no credit line, and no contact between us and your client. Proofs come to you, you review them, and you deliver the work as your own, which is what it is once it is on your invoice. Firms use it to carry a full cycle's creative load without hiring for it.
How fast can political ad creative be turned around?
It depends on the job and the week. A resize or a cutdown from existing footage is a fast job. A new spot from a brief is not. Rapid re-versioning during a live race is the thing this is built for, and rush capacity is available in peak cycle weeks, though it is offered subject to availability rather than promised. Tell us the deadline in the brief and we will tell you straight away whether it is realistic.
Does political ad creative need a disclaimer?
Nearly always for paid placement. The wording and where it has to sit are set by the jurisdiction and the office being sought, and on video most platforms and broadcasters also require it to be legible for a minimum duration. We place the disclaimer you supply and build it to those requirements, including different variants across a versioned set. Confirm the correct language for your race with your own counsel or compliance filer.
Who owns the creative you produce?
You do, and the source files are handed over on request. Where we source music, stock footage, or photography, it is licensed for the use you tell us the asset is for, so tell us if a piece intended for organic social is later going into a paid flight, because those terms usually differ. Where you supply the footage, the rights to it stay yours to hold.
Can one spot be versioned across CTV, social, and display?
Yes, and it should be. A single shoot re-cut to thirty, fifteen, and six seconds, resized vertical and square, and pulled into a matching static set gives the whole buy one look for a fraction of what four separate jobs cost. Building for versioning from the start is cheaper than retrofitting it later.
Do I need to send a finished brief?
No. Some partners send a locked storyboard and a shot list, others send a sentence and a deadline, and both work. Tell us how much creative direction you want to keep and we will work to that. The only thing we genuinely need is the deadline and the list of placements it has to fill.
How is creative production priced?
Per job, scaled by format and version count, because a twelve-district re-version and a new spot from scratch are not the same piece of work. Partners buy at wholesale and set their own client rate, which is how production becomes a margin line instead of a payroll cost. Book a call and we will price against your typical creative load.
Add production capacity without adding payroll.
Book 15 minutes. We will look at your typical creative load and price it so it works on your rate card.