Voter data for political campaigns
National voter file access, list building, and targeting. Source the universe once, then run it across texting, voice, mail, and digital without paying for the same data twice.
- Sourced once, used everywhere
- Refreshed on a standing cadence
- Compliance-ready sourcing
What a voter file actually is
A voter file is the list of registered voters maintained by each state, containing a voter's name, address, district assignments, party registration where the state records it, and the history of which elections they voted in. It does not record how anyone voted. Campaigns license that public record, append contact information and modeling to it, and use the result to decide who to talk to.
The raw file is not usable on its own. Fifty states publish in fifty formats on fifty schedules, phone numbers are not in the file at all, people move, and the same person appears twice under two spellings. The work is in standardizing it, appending landline and mobile numbers, matching records across sources, and keeping it current between refreshes.
A targeting universe is the slice of that file a specific message goes to: a district, a turnout band, a party registration, a vote history pattern, or any combination. Build it once here and the same universe drives the text, the call, the mail piece, and the ad buy, instead of being rebuilt and re-purchased in four places.
The voter file
The public registration record from the state: who is registered, where, under what party, and in which elections they have voted. The foundation, and the part that is a matter of public record.
Appended contact data
Landline and mobile numbers, mailing addresses, and match keys drawn from lawful commercial sources and joined to the registration record. This is what makes the file reachable.
Modeled scores
Turnout likelihood, support propensity, and issue scores derived from the file and from survey data. Estimates rather than facts, and useful for ranking a universe rather than for stating anything about an individual.
Everything you need to build a universe, in one console
No separate data vendor, no CSV round trip, and no rebuilding the same audience for the next channel.
Coverage and fields
- National voter file coverage
- Name, address, and district assignments
- Party registration where the state records it
- Vote history and turnout scores
- Age and generation bands
- Precinct, ward, and split assignments
- Registration date and status
- Absentee and early-vote flags
Contact append
- Landline append
- Mobile append
- Mailing address standardization
- Email append where lawfully available
- Landline and wireless separation for voice
- Match keys for digital audience upload
Building and segmenting
- Filter by geography, turnout, party, and demographics
- Combine and subtract universes
- Saved universes reusable across every channel
- Universe versioning and history
- Per-client universe libraries
- Counts before you commit to a send
Hygiene and governance
- Duplicate detection and merge
- Deceased and moved-away flagging
- Suppression and do-not-contact lists
- Refresh on a standing cadence
- Sub-accounts, roles, permissions
- Export any universe at any time
Four steps from signup to a targeted universe
Most partners have a usable universe the same day. Confirming state coverage is the only part with a lead time.
Sign up
Create the account and a sub-account per client, each with its own universe library, roles, and permissions.
Tell us the races
Give us the states and districts you work. We confirm coverage, field availability, and refresh cadence for each one before you build anything.
Build the universe
Filter by geography, turnout history, party, and demographics, see the count before you commit, then save it under the client.
Send against it
The same saved universe drives texting, voice, mail, and digital. Refresh it between waves without rebuilding the filters.
Targeting that holds up
Data is the part of an outreach program clients cannot see but always feel. Bad targeting shows up as wasted spend and soft numbers, and it shows up late, once the money is already out the door. This is the layer everything else on the platform runs on, which is why it is priced as part of the platform rather than as a separate line you buy again for every channel.
- National voter file coverage across states and districts
- Landline, mobile, and address append
- Build universes by geography, turnout history, and demographics
- Save and reuse universes across every channel you sell
- One data cost, not one per channel
Run it, or hand it over
Build universes yourself in the console, or send us the targeting brief and have our team build and QA them under your name. Most partners do both.
- Self-serve audience builder, no service tier gating fields
- Managed list building when the plan is complicated
- A named human on the account, not a ticket queue
What campaigns and firms actually build with it
All of it from the same console, reusable across every channel, on one invoice.
GOTV universes
Low and mid-propensity supporters ranked by turnout score for the final push.
Persuasion targeting
Undecided and soft-support voters inside the districts that actually decide the race.
Absentee and mail-ballot chase
Voters who requested a ballot and have not returned it, refreshed as the file updates.
Donor and lapsed-donor lists
Supporter records segmented by giving history for fundraising across text, mail, and email.
Digital audience match
Match keys exported for programmatic, social, and CTV so the ad hits the household you text.
Petition and ballot access
Registered-voter universes by precinct for signature drives with a validity requirement.
Municipal and downballot races
Ward and precinct level universes for the races where a statewide file is far too blunt.
Volunteer and canvass lists
Walk and call lists cut by precinct and turnout band, exported for the field tool you already use.
Suppression and do-not-contact
Client opt-out lists applied across every channel so a removal in one place is a removal everywhere.
Put your logo on it, and your rate on the invoice
Data usually arrives as a pass-through cost you eat and then explain. Here it is a line you mark up like any other. Your client signs in to a console with your logo on it, reads counts and coverage with your logo on them, and pays an invoice with your name on it. We stay the engine underneath, and we never contact your clients.
- White-label audience builder your clients log in to
- White-label counts, coverage, and exports with your logo
- Sub-account per client, with its own universe library
- Roles, permissions, and spend caps per account
- Consolidated billing across every account you manage
- No channel conflict, in writing
Reseller
Firms & enterprise orgs
- You bill the client directly
- Wholesale rate in, your rate out
- You keep the spread
- Consolidated invoice from us
Commission
Independent consultants
- We bill the client
- You earn 10% of platform spend
- Plus 2% on partners you refer
- Weekly payouts, no billing overhead
Source one universe
Start with a single race. Confirm coverage in that state, build the universe, and see what it costs before anything else moves.
Reuse it across the book
Save universes per client and drive texting, voice, mail, and digital off the same records instead of buying the data four times.
Make data a margin line
Buy at wholesale, set the client rate, and put your firm on the console and the invoice.
Where the data comes from, and what you may do with it
Voter data is the one part of an outreach program where the question is not only what it costs but where it came from. Every record here originates in a state voter file or a lawful commercial source, and every state attaches its own conditions to the file it publishes: some restrict commercial use, some require a signed use agreement, some limit which fields may be redistributed. We track those conditions per state and apply them to what you can build and export, rather than handing you one national file and leaving the terms to you.
Book a Partner Call →How we handle it
- State voter files licensed per state
- Publicly available and lawful sources only
- Per-state use conditions tracked and applied
- Field availability confirmed before you build
- Refresh on a standing cadence per state
- Suppression and do-not-contact honored across channels
- Deceased and moved-away flagging
- Access scoped by sub-account, role, and permission
- Encryption in transit and at rest
- Audit trail on exports
- Your universes exportable at any time
- No sale of your client lists, ever
We do not provide legal advice. Field availability, refresh cadence, and permitted uses vary by state and change between cycles, so coverage is confirmed for your specific races before you build against it. All data is sourced from publicly available voter files and lawful sources. How you use a universe, and the consent behind any channel you use it in, remains yours to review with your own counsel.
Built for campaigns and causes
- 6,000+
- Campaigns
- 900+
- PACs
- 250+
- Consultants
Common questions.
What is voter data?
Voter data is the registration record each state maintains for its voters, combined with the contact information and modeling appended to it. The state record covers name, address, district assignments, party registration where the state collects it, and which elections the person voted in. It never records how anyone voted. Campaigns use it to decide who to contact and what to say.
Is voter data public?
The underlying voter file is a public record in every state, but public does not mean unrestricted. States differ on who may obtain the file, what it costs, which fields are released, and what uses are permitted, and several prohibit commercial use or require a signed agreement. We license per state and apply each state's conditions to what you can build and export.
What is a voter file?
A voter file is the list of registered voters published by a state or county election authority. It typically carries name, residential address, district and precinct assignments, registration date and status, party registration in states that record it, and vote history. Phone numbers are not part of it, which is why contact data has to be appended from other lawful sources.
Does the voter file show how someone voted?
No. The file records whether a person voted in a given election, not who they voted for. That is true in every state. Support and turnout scores you see alongside the file are models estimated from public data and survey research, not records of anyone's ballot.
How accurate is voter data and how often is it refreshed?
Accuracy depends on the state, because each one updates and republishes on its own schedule, and on how recently people in that universe have moved. We refresh on a standing cadence per state and flag deceased and moved-away records. We do not publish a single accuracy or match figure, because one number across fifty different registrars would not mean anything. Coverage and cadence for your specific states are confirmed before you build.
Can I get phone numbers and cell numbers with voter data?
Yes. Landline and mobile numbers are appended from lawful commercial sources and joined to the registration record, and we separate landline from wireless on every list, because the rules that govern calling and texting the two are not the same. Email is appended where it is lawfully available.
Can the same voter list be used across texting, voice, mail, and digital?
Yes, and that is the point of building it here. A saved universe drives every channel on the platform, so you pay for the data once rather than sourcing it again for each vendor. Match keys export for programmatic, social, and connected TV, so the household getting your text is the household seeing your ad.
How is voter data priced?
Data is priced per universe and per state rather than per record, because state licensing costs differ widely. Partners buy at wholesale and set their own client rate, which turns data from a pass-through cost into a margin line. Book a call and we will price the states you actually work.
Can I resell voter data under my own brand?
Yes. Partners buy at wholesale, set their own client rate, and put their own logo on the audience builder, the counts and coverage reporting, and the invoice. Each client gets a sub-account with its own universe library, roles, permissions, and spend caps. We do not contact your clients and we do not compete for them, and that commitment is in writing in the Partner Protection Guarantee.
Stop paying for the same list twice.
Book 15 minutes. We will look at the states you work, confirm coverage, and price it at wholesale.