Political campaign websites and email
Campaign websites, donation funnels, and email journeys built on the same voter data spine as your texting and voice. Produced under your brand, on your timeline.
- One data spine
- Donation-ready
- White-label delivery
What a political campaign website is for
A political campaign website is the one piece of a campaign's presence it actually owns. Every other channel is rented: a platform can reject an ad, a carrier can filter a text, a mailbox can be ignored. The site is where a voter who has decided to find out more ends up, and it is where the campaign converts that attention into a donation, a volunteer shift, a signature, or an email address.
That makes it a conversion tool rather than a brochure. The pages that matter are the ones with a form on them: the donate page, the volunteer sign-up, the ballot information lookup, the petition. Biography and issues pages exist to make those forms credible, not the other way round.
The part that is usually missed is what happens to the record afterwards. A donor who gives through the site, a volunteer who signs up, and a supporter who joins the list are all people the campaign will want to text, call, and mail later. If the site does not feed those records back into the same data spine as the outreach program, the campaign has to reconcile four exports by hand, and in practice nobody does.
Full campaign site
Biography, issues, endorsements, press, and the conversion pages. What a candidate needs from launch through election day, and the thing a journalist checks first.
Single-issue landing page
One page, one ask, built for a specific flight or a specific list. Stood up in days, used for petitions, ballot measures, event sign-ups, and rapid response.
Email journeys
Automated sequences triggered by what someone did: welcomed after a sign-up, thanked after a gift, chased after an abandoned donation form.
Sites, funnels, and email, on one data spine
No separate web shop, no separate email tool, and no CSV moving records between them.
Websites
- Full campaign websites
- Single-issue landing pages
- Volunteer and event sign-up pages
- Petition and pledge pages
- Mobile-first responsive builds
- Accessibility reviewed builds
- Hosting and ongoing maintenance
- Content updates through the cycle
Fundraising
- Donation funnels for one-time and recurring gifts
- Suggested amount ladders
- Mobile-optimized donate flow
- Abandoned donation follow-up
- Source tracking per link and per channel
- Donor records back into the outreach spine
- Broadcast email sends
- Automated journeys and sequences
- Behavior-triggered follow-up
- List growth and sign-up forms
- Segmentation off the same universes
- Unsubscribe and preference handling
- Deliverability setup and list hygiene
Data and reporting
- Sign-ups and gifts land in the same records you send against
- Per-source attribution across text, mail, and ads
- Retargeting audiences from site traffic
- White-label reporting with your logo
- Sub-accounts, roles, permissions
- Export anything, any time
Four steps from brief to a site that converts
A landing page can be live in days. A full site follows the client's approval cycle, which is usually the longest part.
Scope the build
Tell us what the client needs and by when. We work from templated foundations, so a landing page does not carry the cost or the timeline of a full site.
Design and build
Our team builds it under your firm's name, mobile first and accessibility reviewed, with the conversion pages designed before the brochure pages.
Wire it to the data
Sign-ups, gifts, and form submissions flow into the same records your texting and voice run on, tagged by source so you can see which channel produced them.
Launch and iterate
Go live, then update content, add landing pages, and layer email journeys through the cycle without rebuilding anything.
Properties that feed the program
A campaign site that does not talk to your outreach data is a brochure. These are built to capture, route, and act on the same records driving your texting and voice, so a volunteer who signs up on Tuesday is in the text universe on Wednesday, tagged with where they came from, without anybody exporting anything.
- Campaign sites and single-issue landing pages
- Donation funnels wired for recurring and one-time gifts
- Email journeys triggered off list activity
- Records flow back into the same universes you send against
- Per-source attribution across every channel you run
You brief, we build
Hand the spec to our production team and present the result as your own, or take the templated foundations and build it yourself. Your client never meets us either way.
- Templated foundations so a landing page takes days, not weeks
- Managed builds when the calendar is full
- A named human on the account, not a ticket queue
What campaigns and firms actually build
All of it feeding the same records, on one console, on one invoice.
Candidate launch sites
The full site a first-time candidate needs on day one, live before the announcement.
Donation funnels
Mobile-first donate flows with amount ladders, recurring gifts, and abandoned-form follow-up.
Petition and ballot access pages
Single-purpose pages for signature drives, with records routed straight into the file.
Volunteer recruitment
Shift sign-up pages that feed the canvass and phone programs and trigger reminder texts.
GOTV and ballot information
Polling place, hours, and vote-by-mail lookups, linked from the text that drives them.
Welcome and cultivation journeys
Automated email sequences that warm a new supporter without anyone writing them each week.
Ad landing pages
Dedicated pages behind a digital flight so the click has somewhere to go and the source is tracked.
Committee and PAC sites
Organization sites for committees, coalitions, and advocacy groups running between cycles.
Rapid response pages
A single page stood up in hours to answer an attack or carry a statement.
Put your logo on it, and your rate on the invoice
Web and email are the two lines that keep billing between cycles, which is what makes them worth having on your rate card. Your client sees your firm on the build, the proofs, and the reporting, and pays an invoice with your name on it. Nothing on the site credits us. We are the production team your client never meets.
- Nothing on the site or in the email credits us
- White-label proofs and staging links
- White-label reporting with your logo
- Sub-account per client, with roles and permissions
- Consolidated billing across build, hosting, and email
- No channel conflict, in writing
Reseller
Firms & enterprise orgs
- You bill the client directly
- Wholesale rate in, your rate out
- You keep the spread
- Consolidated invoice from us
Commission
Independent consultants
- We bill the client
- You earn 10% of platform spend
- Plus 2% on partners you refer
- Weekly payouts, no billing overhead
Ship one landing page
Start with a single page for a campaign you already run. Days, not weeks, and no commitment beyond it.
Add sites and journeys
Take on full builds and automated email as the book grows, off the same records as your texting and voice.
Make it recurring revenue
Hosting, maintenance, and email keep billing between cycles at a wholesale rate you mark up.
What a campaign site has to carry, and who owns the fundraising rules
A campaign website carries obligations an ordinary marketing site does not. Political sites that solicit contributions generally have to disclose who is paying for them, and fundraising brings its own rules on who may give, how much, and what has to be collected from a donor at the point of the gift. Those rules depend on the office, the committee type, and the jurisdiction, and they are the campaign's to meet. What we own is the build: accessible, mobile-first, with the disclosure and donor-facing fields you specify placed where they belong, and the records handled properly once they exist.
Book a Partner Call →What we build in
- Disclaimer and paid-for-by placement as you specify
- Donor-facing disclosure fields on the donate flow
- WCAG-reviewed accessible builds
- Keyboard navigation and visible focus states
- Mobile-first responsive layouts
- Privacy policy and terms pages
- Unsubscribe and preference handling on every email
- Consent capture recorded with the record
- Encryption in transit
- Access scoped by sub-account, role, and permission
- Export of every record, any time
- Audit trail on form submissions
We do not provide legal advice, and nothing here makes a campaign's fundraising compliant. Contribution limits, donor eligibility, disclosure wording, and reporting obligations depend on the office, the committee type, and the jurisdiction, and they are yours to confirm with your own counsel or compliance filer. Donation processing is scoped and approved with you before a flow goes live. Accessibility is reviewed against WCAG 2.1 AA at build; conformance of content added later depends on what is added.
Built for campaigns and causes
- 6,000+
- Campaigns
- 900+
- PACs
- 250+
- Consultants
Common questions.
What should a political campaign website include?
At minimum: who the candidate is, what they stand for, how to give, how to volunteer, and how to vote. The pages that carry a form are the ones that do the work, so the donate page, the volunteer sign-up, and the ballot information page should be designed first. Biography, issues, endorsements, and press exist to make those asks credible.
How long does it take to build a political campaign website?
A single-issue landing page can be live in days, because we build from templated foundations rather than from scratch. A full campaign site usually follows the client's approval cycle more than our production cycle, so the honest answer depends on how fast the candidate signs off on copy and photography. Tell us the launch date and we will work back from it.
Does a political campaign website need a disclaimer?
Generally yes, particularly where the site solicits contributions. Requirements on who paid for it, how that is worded, and where it appears differ by office, committee type, and jurisdiction. We place the disclosure you specify where it belongs on every page and every donate flow. Confirm the correct wording for your race with your own counsel or compliance filer.
Can the website take donations?
Yes. Donation funnels support one-time and recurring gifts, suggested amount ladders, a mobile-optimized flow, and follow-up on abandoned forms, with donor-facing disclosure fields placed as you specify. Contribution limits, donor eligibility, and reporting remain the campaign's responsibility. Processing is scoped and approved with you before the flow goes live.
Do campaign websites need to be accessible?
They should be, and we build them that way: WCAG 2.1 AA reviewed, keyboard navigable, with visible focus states and real semantic structure. Beyond the legal position, which varies, an inaccessible site turns away voters who were trying to give you money or volunteer. Content added after launch is only as accessible as what gets added.
How does the website connect to texting and voice?
Sign-ups, gifts, and form submissions land in the same records your texting, voice, mail, and digital run on, tagged with the source that produced them. So a volunteer who signs up through the site is in the next text universe without an export, and you can see which channel actually generated the donation.
What is a campaign email journey?
An automated sequence triggered by something a supporter did rather than sent on a calendar. Someone joins the list and gets a welcome series; someone gives and gets a thank-you and a recurring ask; someone abandons a donate form and gets a nudge. It runs itself once it is built, which is why it keeps producing between cycles when nobody has time to write email.
Can I resell campaign websites and email under my own brand?
Yes. Nothing on the site or in the email credits us, proofs and staging links carry your firm, reporting carries your logo, and the invoice has your name on it. Partners buy builds, hosting, and email at wholesale and set their own client rate, which is what turns web and email into revenue that keeps billing between cycles. We do not contact your clients and we do not compete for them, and that commitment is in writing in the Partner Protection Guarantee.
Give clients a site that actually works the list.
Book 15 minutes. We will scope a build, price it at wholesale, and set a realistic launch date.