Buyer's Guide12 min read
Blog
Strategy worth reading twice
Essays and practical strategy from the FullPAC team: running for office, voter contact, and what actually decides races.
Buyer's Guide11 min read
The best peer-to-peer texting platforms for campaigns
P2P texting is a legal structure before it is a feature. Here is what actually separates the platforms that run it, and how to pick one without buying the wrong compliance posture.By FullPAC Strategy Desk, Research and analysisPricing10 min read
How much does political texting cost?
Published per-message rates from five providers, the fees that do not appear on the rate card, and how to work out what a real program costs before you sign anything.By FullPAC Strategy Desk, Research and analysisComparison9 min read
FullPAC vs RumbleUp: an honest comparison
Both run peer-to-peer texting for campaigns. They are built for different buyers, and the difference shows up in who owns the client and who answers the phone at 9pm.By FullPAC Strategy Desk, Research and analysisComparison9 min read
FullPAC vs Scale to Win: an honest comparison
Scale to Win publishes some of the lowest per-segment rates in the category. Here is where that is the right trade and where it is not.By FullPAC Strategy Desk, Research and analysisComparison8 min read
FullPAC vs Peerly: an honest comparison
Peerly built its pitch on video texting and speed to launch. What that gets you, what it does not, and why published pricing matters more than either.By FullPAC Strategy Desk, Research and analysisCandidate Fundamentals10 min read
Should I run for local office? What to consider before you file
The candidates who win aren't the ones with the most passion. They're the ones who did the hard, unglamorous self-assessment before they filed, while it was still cheap to walk away.By Scott Weldon, Chief Political StrategistLooking for the operational material instead? The partner guides cover migration, registration, and the partner models in depth.