RumbleUp is the most established dedicated peer-to-peer texting tool in political messaging, operating since 2018 by its own description, and it is a genuinely good product. If you are comparing it against FullPAC, the question is not which is better in the abstract. It is which is built for the way you buy.
The short version
- RumbleUp sells a platform to the organization doing the sending. Self-serve, public rate card, mature tooling, with hands-on help available as a per-message surcharge.
- FullPAC sells infrastructure a firm resells, with a person attached. White-label under your brand, a named human running the program with you, and a written commitment not to approach your clients.
Pricing
| RumbleUp | FullPAC | |
|---|---|---|
| SMS per segment | 3¢ at 1 to 10k, 2.5¢ at 10k to 250k, 2¢ at 250k to 2.5M | 3.5¢ standard, 2.5¢ partner, volume discounts below that |
| MMS | 8¢ / 7¢ / 5¢ across the same tiers | In the rate card |
| Platform fee | $19/month, plus $5 new account charge | None |
| Per-seat or per-client fees | Not published | None, and no charge per sub-account |
| Managed sending | +2¢ outsource, +5¢ full service | Included in how the account is run |
| Carrier fees | Stated as included in per-message pricing | In the rate card |
On headline per-segment price at high volume, RumbleUp’s 2 cent tier is below our standard rate, and their published rates include carrier pass-through fees, which is a useful thing to state plainly and not every vendor does. Our partner rate of 2.5 cents, with volume discounts below that, is where the comparison gets closer, and it is available to firms rather than to every buyer.
The more consequential difference is the service surcharge. RumbleUp publishes plus 5 cents per message for full service. On a 500,000 message program that is $25,000 on top of messaging. If you intend to run your own sends, that line never applies to you and RumbleUp looks very competitive. If you want someone else running them, it changes the arithmetic substantially.
Reselling and white label
This is the structural difference and the reason most consultants end up on one side or the other.
FullPAC is built to be resold. Each client gets a sub-account. Dashboards, reports, exports and invoices carry your firm’s name rather than ours, because you are the one your client calls and the one accountable for the program running properly. Buying at wholesale is what lets you give the client a competitive rate and still be paid for the strategy and oversight you are providing around it. The Partner Protection Guarantee is a written commitment that we will not go around you to your client. For a firm whose business is the client relationship, a vendor that might contact that client directly is not a pricing question, it is an existential one.
RumbleUp does not publish a reseller or white-label program on its pricing page. That is not a criticism of the product; it is simply built for the organization sending the messages, which is a legitimate and probably larger market.
Who actually runs the program
RumbleUp publishes client support seven days a week, tutorial videos, a knowledge base, and optional outsourced and full-service sending as paid add-ons. That is a well-built self-serve model.
FullPAC works the other way around. A named person is assigned to the account. They walk the setup, check the list before it loads, look at the script against the patterns carriers treat as spam, and are reachable when a send is time-critical. That is not an upsell tier, it is how the account works.
The difference shows up in what it costs to get the same outcome. Buying the platform and then buying help on top of it means paying twice, and RumbleUp prices that help openly at plus 2 cents for outsourced sending and plus 5 cents for full service. On a 500,000 message program, full service is $25,000 on top of messaging. With FullPAC that work is how the account runs, not a line you add, so the comparison is rarely the per-segment number by the time you have priced the same level of support on both sides.
On a statewide, a competitive congressional, or a firm running forty downballot programs at once, that is the difference that decides things: someone who knows the race, checks the list before it loads, and answers when the send is time-critical. If you have an experienced operator in house and genuinely want to run every send yourself, you are buying tooling and should buy it on tooling terms.
Choose FullPAC if
- You are a consultant or firm running programs for clients and need your brand on the product, the reporting, and the invoice.
- You want a written commitment that your vendor will not approach your clients, which is what the Partner Protection Guarantee is.
- The race matters enough that you want a named person accountable for the send rather than a support queue and a knowledge base.
- You want that support included rather than bought back at a per-message surcharge once you realize you need it.
- You want texting alongside voice, mail, digital and voter data on one platform, one list, one opt-out state and one invoice.
- You want pricing that starts at 3.5 cents standard and 2.5 cents partner and discounts against your real annual volume from there, with no platform fee, no per-seat charge and no charge per sub-account as you add clients.
Choose RumbleUp if
- You are a campaign running your own sending in house, with someone experienced doing it, and you want a self-serve tool and nothing else.
- You are not running programs for clients and have no need for the work to carry your own brand.
That is the real split. RumbleUp is a mature product and if the second list is you, it will do the job. But most people comparing these two are in the first list: they are running programs on behalf of someone else, the outcome matters, and they would rather have a person accountable than a cheaper login. That is what FullPAC is built for.
The rate card is on the pricing page, the platform detail is on the texting page, and fifteen minutes with a current RumbleUp invoice will tell you exactly what the move looks like in your numbers. The wider field is in the full services comparison.