The one decision
Every partnership question eventually reduces to one: when your client spends money on outreach, whose invoice do they pay? Answer that and the model picks itself.
- Your invoice: you are a reseller. You buy at wholesale, set your own client rate, and keep the spread.
- Our invoice: you are on commission. The client pays FullPAC’s rates directly, and you are paid 10% of their platform spend, weekly.
Neither model changes what the client experiences on the platform, and neither changes the protections in the Partner Protection Guarantee. The difference is where the billing relationship, and therefore the margin mechanics, sit.
How reseller works
On the reseller model, money flows client to you to us. Your client pays your invoice at whatever rate you set. You pay FullPAC the wholesale rate. The difference is yours, and nobody but you knows what it is.
What that means in practice
- You set the client price with no ceiling. We do not publish a list price that undercuts you, and we never tell your client what you paid.
- The wholesale rate card is confidential to you. Partner texting rates start at 2.5 cents per message and drop with volume; the full card across every product comes on the call.
- Everything is white-label. Sub-accounts, reporting, creative, and proofs carry your firm’s brand. Your client has no reason to learn we exist.
- One consolidated wholesale invoice covers your whole book, itemized per client however your bookkeeping needs it.
What you take on
Reseller is a real billing business. You invoice clients, you carry the receivable, and you owe wholesale whether or not the client has paid you yet. For a firm that already invoices clients for services, this is Tuesday. For a solo consultant who has never chased a late payment, it is a genuine cost to weigh against the wider margin.
How commission works
On the commission model, money flows client to us, then us to you. Your client pays FullPAC directly at our standard rates. FullPAC pays you 10% of their platform spend, every week, by direct deposit, with no minimum and no invoicing on your side.
What that means in practice
- 10% on all platform spend: every product, every client you bring, uncapped.
- Paid weekly, not quarterly and not on net-60. Money the client spent last week is in your account this week.
- Zero billing operations. No invoices, no receivables, no collections. Your involvement in the money is receiving it.
- A 2% network override on the platform spend of partners you refer, on top of your own 10%.
The trade is straightforward: a fixed 10% instead of a spread you control, in exchange for carrying none of the billing machinery. For many independents that is not a compromise, it is the point.
The math, side by side
A worked example makes the trade concrete. Take a hypothetical client sending 400,000 texts in a month. The reseller figures use the published starting rates, 2.5 cents wholesale for partners, with an illustrative client rate of 4 cents; your actual spread is whatever you set it to be.
| Reseller | Commission | |
|---|---|---|
| Client pays | Your invoice: 400,000 × 4.0¢ = $16,000 | FullPAC's invoice at standard rates |
| You pay FullPAC | 400,000 × 2.5¢ = $10,000 wholesale | Nothing |
| Your gross | $6,000 spread (at the 4¢ example rate) | 10% of the client's platform spend |
| You also carry | Invoicing, receivables, payment risk | Nothing: paid weekly by direct deposit |
| Client sees | Your brand on everything, your price | FullPAC's rates and invoice |
Which model fits which book
Pattern-matching from the partners already on the platform, not rules:
Commission tends to fit
- Independent consultants who advise more than they operate
- Books where texting is referred, not managed hands-on
- Anyone testing the platform before committing operationally
- Partners who value weekly cash flow over maximum margin
Reseller tends to fit
- Firms and agencies that already invoice clients for services
- Books with steady volume, where a per-message spread compounds
- Partners whose brand is the product: white-label end to end
- Operations with bookkeeping that can absorb one more invoice line
The models work best for teams running roughly six figures a year in outreach spend with texting at the core. Below that, commission usually makes more sense than reseller, because the spread is not yet paying for the billing overhead.
Switching models later
The choice is not permanent, and the common path is well worn: start on commission, learn the platform with zero billing overhead, then move to reseller once volume makes the markup worth running invoices for. Switching works in either direction.
A switch is a commercial change, not a technical one. Client sub-accounts, sender identities, lists, and reporting history stay exactly where they are; what changes is who issues the next invoice. Timing lands on a billing-cycle boundary so no client ever receives two invoices for one period.
Billing mechanics
The operational details that come up on every call, in one place:
- No per-seat or per-sub-account fees on either model. Sub-accounts, roles, and users are part of the platform; you are priced on outreach volume, not headcount.
- Spend caps per sub-account let you bound each client’s burn on either model, which matters most for resellers carrying the receivable.
- Reseller invoices are consolidated: one wholesale invoice across the book, itemized per client for clean pass-through accounting.
- Commission statements itemize per client, so you can see exactly which spend generated which deposit.
- Leaving is not a hostage negotiation: clients, lists, and reporting history export at any time with no exit fees, on either model, per the guarantee.
Current published rates live on the pricing page, and the full wholesale card across every product is covered on the partner call.
Questions partners ask
Is commission a lesser tier of the platform?
No. The platform is identical on both models: every product, white-label reporting, sub-accounts, and the named account partner. The only difference is who invoices the client and therefore how your income arrives.
Is the 10% commission really uncapped?
Yes. Ten percent of platform spend across every product and every client you bring, with no ceiling and no cliff. The 2% network override on partners you refer is likewise uncapped.
Can I run both models at once?
Partners generally run one model across their book because mixed billing confuses everyone including the clients. If your book genuinely has two segments, one you bill and one you would rather not touch, raise it on the call and we will structure it.
Who owns the client relationship on commission?
You do, in both models, and that is contractual. On commission FullPAC sends the invoice, but the Partner Protection Guarantee still bars us from marketing to, selling to, or contracting around you. Billing is not ownership.
How do reseller partners handle client payment risk?
On reseller you carry receivables: you invoice the client and owe wholesale regardless. Most partners handle this the way agencies always have, with deposits or prepayment for new clients. On commission the receivable risk is ours, which is exactly why lighter operations prefer it.